In June 2017, the JAI organized training sessions for students at two schools in the Bethlehem area, on the importance of boycotting Israeli products, the JAI' work, Olive Tree Campaign, and Students' Exchange Programs.

In mid June, 60 females students from the Bethlehem Girls Governmental Secondary School were training on BDS, the importance of boycotting Israeli products, and not getting engaged into normalization activities.

On the following week, a training session was organized for 90 children, in the age between 5 and 10 years old, during their summer camp at the Shepherds Secondary School in Beit Sahour, which the JAI provided the camp T-shirts for, with the BDS and JAI logos printed on. The children were educated on the concept and importance of boycotting Israeli products, in the form of storytelling about the history of the Israeli occupation and the need to put pressure on Israel to end it.

On the same school, a session was also organized for the children' parents, to educate them on the importance of boycotting Israeli products,encourage their children to do so, and warn them from getting into normalization projects and activities.